Avery Dennison
announced it will develop
the first recycled
polypropylene label stock
(rPP), which could potentially
replace widely used
standard PP film.
Groen in ‘t Wout, Senior
Marketing Manager of film
for Avery Dennison Label
and Packaging Materials,
said “Label converters will
soon be able to expand
further the range of
applications where a
sustainable material is a
viable option. Our pilot
project will make this
material available during
2020. We have come a very
long way with adding
recycled- and sustainablysourced
products to our
portfolio, and polypropylene
is a very important addition.”
The new material is made
via feedstock recycling
(pyrolysis) of mixed postconsumer
plastics waste.
The full value chain, the film
supplier, Avery Dennison, the
converter, and brand owner
need to be ISCC chain-ofcustody-
accredited to use
resin from Sabic to make
the rPP facestock, so that
the material is certified as a
‘circular polymer solution’.
Polypropylene labels are
widely used in food,
cosmetics, and a variety of
other segments, so
improvements in this area
can make a major
contribution to sustainability.
The new Avery Dennison
material is food-approved,
and it offers the same
properties as a standard PP
film. In contrast to
mechanically recycled
materials the chemical
recycling process used to
make rPP means it has the
same characteristics as
conventional material.
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