Fujifilm India Private Limited has taken on the profound and ace photographer Padma Shree Raghu Rai as the brand ambassador for Fujifilm’s GFX series of cameras.
As part of this association, Raghu Rai will be capturing the art and undiscovered murals of India’s magnificent national treasures - the Ajanta Ellora caves. The project will be shot exclusively on the Fujifilm GFX 100s camera that helps attain smooth gradation and image sharpness.
Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd, said, “We are thrilled to on-board Mr. Raghu Rai, onto our platform of X and GFX photographers as an ambassador. Mr. Raghu Rai is a brand in himself who has time and again showcased his creativity through his projects. His art work and books are a testimony to that and at Fujifilm India, we are ardent fans of the esteemed photographer. With this association, we aim to amalgamate Indian culture, architecture and landscape with photography. We are really excited to have him as the face of the Fujifilm X and GFX Series and are looking forward to a wonderful journey of adventure, aesthetics and inspiration”.
Popular for seizing the moments through his lenses, Mr. Rai comes with over 55 years of work experience in the field of photography. Some of his award winning and notable work would be capturing the Bhopal Gas tragedy, clicking legendary personalities such as Dalai Lama, Mother Terresa, Indira Gandhi, among others. Along with pursuing his passion for photography, the veteran has also written 56 books that take us on a journey filled with knowledge, tricks and wonders.
Commenting on the association Raghu Rai stated, “I am excited to be a part of this venture. I have been an admirer of Fujifilm cameras and I’m eager to try out there latest GFX range of medium format cameras and lenses. With mirrorless technologies increasingly dominating the world of photography, I believe, Fujifilm offers the finest medium format mirrorless cameras that help photographers realize their truest vision”.
“I have always admired the image quality, colors and the compact camera body that Fujifilm offers in its mirrorless range. This association will be a great opportunity for me to engage with camera enthusiasts and reveal the power of photography by capturing our very own culture, architecture and beautiful landscapes” Rai added.
With the new Fujifilm GFX 100Ss camera and Raghu Rai’s intellect and intrinsic details, contrast and mood of the sculptures that are hard to witness through naked eyes will be brought to light.
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