INDUSTRY TRENDS
Xeikon opens new Virtual Innovation Center

Xeikon is launching an exciting new virtual advisory service using a unique 3D visual browsing experience. Responding to the dramatic increase in online exploration printers seek for new and creative ideas, Xeikon’s new virtual platform creates a unique user experience. It will become the ultimate advisory hub for printers and converters searching for the latest innovations and advice on everything digital.

While the first 3D rendered showroom will be dedicated to Wall Decoration, it will become a unique online space for the company to demonstrate its digital production portfolio of hardware and software for these creative and fast-moving markets.

Danny Mertens, Corporate Communications Manager at Xeikon, explains, “Our new virtual showroom experience follows a set navigation path through Xeikon’s machine hall where visitors will find all they need to book a demo, access and download product brochures, watch a selection of videos as well as print samples on ‘seetheproof.com’. Users will have easy access to connect with Xeikon’s product experts. Content will be regularly updated and there will be facilities to download the latest information on the power of dry toner technology, technical specifications and the latest product updates.”

“Our advisory service is an integral part of our offering. We know that a successful and cost-effective investment works best after consultation at all levels. The drive to customization is extremely high in many areas in which digital production is the key technology. Xeikon will also use these tools during our ongoing programme of live events to ensure customers have a consistent supply of information at all times. With over thirty years’ experience, Xeikon has an in-depth understanding of all digital technologies and we are looking to further build on this platform for other markets” Mertens concludes.

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