The Canva World Tour 2025 concluded its month-long global journey this November, marking one of the most ambitious experiential marketing initiatives the design platform has ever undertaken. Spanning 40 cities across 30 countries and uniting one million participants worldwide, the tour celebrated hands-on creativity, community learning, and a new era of interactive brand engagement.

Beginning with a bold mission to train one million people in 30 days, the tour quickly grew into something much larger, a worldwide celebration of creativity in action. From São Paulo, Madrid, and Manila to London, Mumbai, and Los Angeles, Canva teams met creators, students, educators, small businesses, and marketing professionals across more than 260 events. Each stop reflected local cultures and creative energy, while reinforcing the universal desire to create, connect, and collaborate.

A standout feature of the tour was its U.S. leg, headlined by the bright-blue “Brandwagon”— Canva’s travelling creative hub, affectionately nicknamed Brandy. In true Canva style, Brandy brought bold colours, interactive workshops, and an open-collaboration spirit to 16 cities, transforming each venue into a creative playground. Rather than software demos, sessions became shared learning experiences: students remixing templates on the spot, marketers testing new workflows, and creators experimenting with the latest AI tools.

In Dallas, a teacher and her teenage nephew showcased the multigenerational appeal of the platform. She discovered productivity gains through Canva Code while he mastered YouTube thumbnail design, leaving the event planning their next creative projects together. At UCLA, students surprised Canva’s own team by offering new ideas for motion graphics and collaboration workflows. Meanwhile in New York, agency creatives used their lunch breaks to test upcoming AI features, providing real-world feedback that shaped product development.

The global tour echoed the same energy. In Indonesia, hundreds of students published their own books. At the Texas State Fair, children proudly demonstrated what they had learned in school. At Mars headquarters, brand managers redesigned live presentations during workshops. Across continents, the message was the same: creativity multiplies when people come together.

Canva also used the tour to gather thousands of “community wishes”, feature requests, workflow improvements, and creative ideas, which directly informed major product announcements at the Sydney finale. This reinforced Canva’s long-standing philosophy that true innovation emerges not in isolation but through active collaboration with the people who use the tools daily.

Behind the scenes, the tour reflected Canva’s distinctive approach to experiential marketing. Every element—from rainbow stairs on the Brandwagon to the “Imagination Station” passport guiding visitors through activities, was designed to embody the brand’s core values: accessibility, creativity, and play. The objective wasn’t spectacle but meaningful engagement and learning that felt intuitive and enjoyable.

As the Brandwagon rolled into its final stop, Canva declared that the journey was only the beginning. The tour ushered in what the company calls the “Imagination Era”, a movement where creativity is open to everyone, regardless of skill or background. With one million people trained, inspired, and connected, the global ripple effects of the Canva World Tour are expected to continue shaping classrooms, studios, offices, and creative communities well into 2026 and beyond.

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