Konica Minolta Business Solutions India Pvt. Ltd. has launched the second phase of its
ambitious PAN India metro branding campaign, marking a significant move in its marketing
strategy.
Following the success of its initial branding in Delhi and Mumbai earlier this year, Konica
Minolta is now expanding the campaign to cover six major metropolitan cities—Delhi,
Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The second leg began on June 23rd, starting in Delhi and Mumbai before rolling out to the
remaining cities. The campaign spans a total of seven branded metro trains, each fully
wrapped in Konica Minolta’s visual identity.
Running under the unified messages ‘Shaping New Heights, Together’ and ‘India Prints on
Konica Minolta’, the initiative communicates the brand’s commitment to innovation,
collaboration, and growth in the digital printing landscape.
Katsuhisa Asari, Managing Director, Konica Minolta Business Solutions India Pvt. Ltd., said,
“With this expansive branding exercise rollout, we are entering a significant phase of brand
awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of
our technological edge. For our customers and our stakeholders, this signals that Konica
Minolta is ready for the next phase of growth in India that is deeper, more integrated, and
sharply aligned with the evolving business needs of tomorrow.”
The exterior wraps of the metro trains ensure city-wide visual dominance, making the brand
unmissable across major urban transit routes.
The interior designs are curated to engage commuters with informative and immersive
content on Konica Minolta’s product portfolio and business solutions.
This campaign builds upon Konica Minolta’s previous high-visibility efforts, including Digital
OOH, One PowerHouse, and Print Xpress. However, the metro train initiative marks a
landmark move in scale, geographic reach, and public engagement.
Through this extensive metro campaign, Konica Minolta aims to not only elevate brand recall
but also affirm its leadership in digital printing across India’s rapidly evolving urban economy. |
