Kridwinn Innovations, based in Gurugram, Delhi-NCR, and Chandigarh-based BawaTech
Solutions & Consultants have entered into a strategic partnership to accelerate the adoption
of industrial inkjet, digital printing and digital print enhancement technologies across India.
The collaboration combines Kridwinn’s portfolio of industrial inkjet presses, variable-data
printing, digital label production, finishing and converting technologies with BawaTech’s
more than 26 years of national and international consulting experience in printing
technologies, business development and OEM partnerships.
The partnership will adopt an application-led approach, helping printers, publishers,
converters and print service providers assess investments based on application suitability, workflow integration, media compatibility, operating costs, production economics and market
demand, rather than machine specifications alone.
Jimit Mittal, managing director and CEO, Kridwinn Innovations, said: ‘Our focus is on
developing practical and scalable technology solutions that address genuine production
requirements. This association with BawaTech adds an important market and application
dimension to our approach. Together, we aim to strengthen the connection between
technology capability and business opportunity for printers.’
Amritpal Singh Bawa, founder and CEO, BawaTech Solutions & Consultants, added: ‘The
current Indian printing market is ready for a more application-focused approach to digital
arena. A printer should not evaluate an investment only by asking how fast a machine can
run. The important questions are: What applications it can produce? Who the customers
are? What the production economics look like and where the business opportunity
lies?’
Industrial inkjet is gaining increasing relevance across varied applications, including books
and publishing, print-on-demand, transactional printing, security printing, labels,
personalized communications and variable-data production. As investment decisions
become more application-specific, printers are looking beyond traditional parameters such
as speed and resolution. In this, the Kridwinn–BawaTech association will therefore focus on
the complete business proposition surrounding digital printing technology, responding to the
question: ‘What can the technology earn for customers?’
'What attracted me to Kridwinn have always been its combination of experienced industry
professionals, technology development capabilities and a growing portfolio of industrial
digital printing solutions,’ said Bawa, adding, ‘My approach has always been that a machine
demonstration should ultimately become a business demonstration. Through this
association, we will bring the market and consulting experience together with Kridwinn’s
technology portfolio to help customers evaluate digital printing opportunities from both
technical and commercial perspectives.’
Kridwinn’s portfolio includes the DIGIMAC Series industrial inkjet presses for book and
publishing, transactional and security printing. Available in monochrome, dual-colour and
CMYK configurations, the series offers web widths of 440 mm, 660 mm and 880 mm, with
resolutions of up to 1,200 dpi, depending on configuration. Other offerings include the
DIGIMAC Compact 440 CMYK, PrimisN variable-data imprinting technology, digital label
presses and finishing and converting solutions.
Dinesh Thakur, Director, Sales and Marketing, Kridwinn Innovations, said customers
increasingly seek clarity on productivity, operating costs, media compatibility, workflow
integration and the commercial potential of digital printing investments. He described
BawaTech’s market experience and application-oriented approach as complementary to
Kridwinn’s technology and sales capabilities.
A key focus of the partnership will be digital print enhancement (DPE) for labels and
packaging. Depending on the technology and application, these solutions can enable
premium labels, tactile effects, digital spot finishes, metallic and decorative embellishments,
and personalised packaging. Such capabilities offer opportunities in promotional campaigns,
limited editions, seasonal products and premium branding.. |
