NEW ON THE BLOCK
Mohawk unveils "The Art is in the Mail": A captivating addition to the Elevated Collection

In October 2021, Mohawk Fine Papers, Inc., the largest privately owned manufacturer of fine papers and envelopes in North America, introduced an innovative concept called "Paper With a Plan." This approach aimed to simplify the process of selecting paper by categorizing their paper portfolio into five distinct Collections: Beautiful, Sustainable, Expressive, Elevated, and Practical. This strategic refinement and reorganization enabled customers to choose paper based on specific attributes, making it easier than ever before.

Among the remarkable Collections offered by Mohawk, the Elevated Collection stands out as a testament to the company's commitment to craftsmanship and exceptional quality. This collection features papers crafted from premium fibers and cotton, designed to enhance the beauty and sophistication of artful stationery and letterpress projects. With a focus on delivering a plush and tactile experience, Mohawk's Elevated Collection elevates printed communication to new heights, offering a sense of elegance and permanence.

Building on the inherent sophistication and social nature of Elevated papers, Mohawk recently unveiled their latest inspiration piece, aptly named "The Art is in the Mail." As part of a series launched in May 2022 to inspire and educate the design community, this collection represents a tribute to the captivating world of mail art. Comprising six distinct components, each printed on a different paper from the Elevated Collection, this series showcases the endless possibilities of artistic expression through the medium of mail.

"The Art is in the Mail" collection embraces the beauty and tactility of Elevated papers to deliver a unique and personal artistic experience. Each component of the collection is a testament to the fusion of timeless creativity and the sensory allure of these exquisite papers. From vibrant colors to intricate textures, the curated selection within the Elevated Collection breathes life into every piece, transforming them into tangible works of art.

“Mail art is kept alive through any exchange of art whether it be a painted envelope, an artistamp, or the addition of collage to a postcard or other correspondence via post,” shares Casey Allen, Marketing Director at Mohawk. “Art in the mail is ultimately accessible to anyone who can afford the postage stamp, open to the artist's interpretation, and a delight for the recipient to open.”

“We hope that ‘The Art is in the Mail’ inspires people to look at paper and post differently and to elevate their everyday correspondence,” Allen adds.

Through this remarkable addition to the Elevated Collection, Mohawk sets a new standard for artistic expression. The fusion of tangible beauty and limitless creativity paves the way for a transformative era of communication and engagement. As Mohawk continues to redefine the role of paper in our digital age, the company reinforces its position as an industry leader, committed to delivering exceptional quality and inspiring the world of design.

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