Celebrating 150 years of digital printing innovations, Konica Minolta's PrintXpress buses
concluded their triumphant journey by returning to their starting point after the "PrintXpress –
Innovations in Print" roadshow.
This unique roadshow, which began on March 21st, 2023, lasted for 5 months, showcasing
Konica Minolta's unwavering commitment to "Meeting the Unmet" needs of potential clients
in the remote regions of India. The campaign spanned across 150+ cities, specifically
targeting Tier-2, 3, and 4 cities. It witnessed an impressive in-person attendance of over
3,000 customers, covering an impressive distance of 48,000+ kilometers.
The journey of PrintXpress commenced in Greater Noida, with 4 buses equipped with digital
presses, allowing visitors to experience the benefits firsthand. These buses demonstrated 2
live engines, the AccurioPrint C4065 and High Chroma Engine AccurioPress C73hc,
enabling attendees to explore new business opportunities. Additionally, there was a
dedicated zone showcasing finished print applications, providing visitors with a glimpse of
MGI samples. The campaign buses followed separate routes, reaching towns like t-
Gorakhpur, Samastipur-Tezpur, Ranipet-Gingee, Karwar, and Kavali, among others, to
showcase the functionality of digital printing and Print-on-Demand to both potential and
existing clients.
Commenting on the campaign, Katsuhisa Asari, Managing Director, Konica Minolta Business
Solutions India Pvt. Ltd., said, “Quicker turnaround time, cost-effectiveness, web-to-print
solutions, variable data printing and the ability to create on-demand prints are just some of
the ways that small to medium print businesses can create a differentiated, elevated
business opportunities, that enhance business outcomes for clients and employees, while
accommodating growth. Konica Minolta is committed to delivering solutions, across
geographies and business scales.”
“The aim of this one-of-a-kind activity was to make the dreams of small print businesses
come to fruition and bolster their position as upcoming entrepreneurs. Sustainable workflows
in the printing, imaging, and document management domains, are constantly made
accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet
potent business locations. Merging the network of small print businesses with Konica
Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to
engage a fresh clientele, to whom we endeavour to consult, support, and assist throughout
their print journey with Konica Minolta” adds Asari.
At its core, the PrintXpress campaign aimed to democratize efficient and cost-effective
printing solutions. Rural businesses often encounter obstacles such as limited resources,
logistical challenges, and lack of awareness when trying to access modern printing
practices. The campaign aimed to eliminate these barriers by offering live demonstrations
and tangible experiences of the benefits digital printing could provide. While digital printing
and Print-on-Demand were already gaining momentum in urban areas, this initiative sought
to bridge the gap by introducing these transformative technologies to rural India.
The campaign not only explored uncharted territories but also provided businesses with
valuable insights into sustainable workflows in the printing, imaging, and document
management domains.
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