Matt Adler will be joining Michelman, effective September 5, 2023, as the global strategic
account manager — HP Indigo business.
In this innovative role, Adler will play a pivotal part in expanding Michelman's strategic
alliance with HP Indigo digital press owners, with a primary focus on advancing digital
printing within the labels and flexible packaging sectors. Leveraging his vast experience
spanning more than 30 years in the label and digital printing industry, Adler will work closely
with HP Indigo to enhance Michelman's products, which have been crafted through two
decades of collaborative efforts and application expertise. His mission is to propel the growth
of these industries.
Adler said, “I'm honored to join the Michelman team. The digital printing industry is
transforming the label and packaging industries, and Michelman's commitment to Innovating
a Sustainable Future makes it the ideal place to channel my passion and expertise.
Together, we'll strengthen existing partnerships and pave new avenues of collaboration,
ensuring mutual growth and success with our key partners and customers.”
Adler's responsibilities encompass nurturing relationships across the digital printing value
chain. This includes fostering connections with HP Indigo digital press owners, collaborating
with distribution channel partners, and engaging Michelman's seasoned application experts.
His goal is to identify emerging opportunities and facilitate proactive innovation efforts within
the company. By capitalizing on his extensive industry knowledge, Adler will be instrumental
in driving Michelman's growth trajectory and ensuring it stays ahead of evolving digital
printing needs.
Lisa DiGate, Michelman's Vice President, Global Business – HP Indigo commented, “We're
excited to have Matt on board. He brings with him a wealth of knowledge and expertise in
the labels and packaging industries. As we continue to evolve and expand, Matt's role will be
key to ensuring our partnerships continue to strengthen, and the voice of the customer
continues to lead market-driven innovation at Michelman.”
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