Priyatosh Kumar, Associate Director & Head of Graphic Communications & Device
Technology Business, Fujifilm India, ‘In Conversation’ with Digital Impressions,
shared his views on the digital printing industry and their presence in India
Veerendra Malik (VM): How do you perceive the current eerendra Malik (VM): How do you perceive the current
landscape of digital printing technologies in India, and what landscape of digital printing technologies in India, and what
trends are you witnessing in the market?
Priyatosh Kumar (PK): In my opinion the European label market is already in a very advanced transformation stage, but still transforming very quickly. This development does not only apply to Europe, but can also be seen on a worldwide basis.
The main reason is that today’s digital production systems are at an extremely high level in terms of quality and offer a very competitive Total Cost of Ownership. That is precisely why in today’s context, more and more customers are shifting jobs from conventional to digital, and substitute flexo presses with our TAU printing presses. I expect this trend to continue and even to accelerate in the next months and years
VM: Two years of Revoria press in India. How has the market wo years of Revoria press in India. How has the market
responded and what segments of the print applications have
been popular for it?
PK: The market is witnessing a notable
shift, with a convergence of innovation and sustainability along
with an increasing demand for efficient printing solutions. Some
key trends include the rising popularity of customized prints, as
well as a significant emphasis on automation, speed and
integration in the printing process. Additionally, the coming
together of artificial intelligence and data-driven insights is
leading the way for a more intelligent and responsive printing
ecosystem. To top it all, the process of digital printing being
simple & easy and barriers of entry being low, the market has
seen a huge surge in demand. This is also because there is
demand getting generated from end customers as a result of
mass consumption base of India and its economic growth.
VM: Considering the diverse needs of businesses, can you
elaborate on how Fujifilm India tailors its digital printing solutions
to cater to different industries in India?
PK: At Fujifilm India, our approach to digital printing revolves
around a deep understanding of the unique requirements
across various industries as well as geographies to offer
customization and flexibility in our product offerings. Each
industry segment has its uniqueness and the press is made
versatile to cater them. For example, the Revoria PC 1120 has a
unique RGB workflow that caters very efficiently to the photo
market. As the same time the Workflow required for quick printing (Jobber segment), calls for faster and efficient
turnarounds and single pass special colors with mixed media
jobs which are embedded in our RIP. This adaptability allows us
to deliver outstanding results, contributing to the success of
businesses across India.
VM: How does Fujifilm India support its customers in terms of
training and education to maximize the benefits of digital
printing technologies?
PK: We understand that the optimal utilization and adoption
of these advanced solutions require more than just access to
the latest equipment. Therefore, Fujifilm India offers specialized
training sessions to our customer operators that cover the
intricacies of our digital printing systems, software applications
and how to optimize the workflow. These are pre scheduled and
executed in batches during the year. Our dedicated team of
experts work closely with our customers, providing hands-on
training and continuous support to enhance their proficiency in
utilizing our technologies effectively. We are striving to enable
our customers to unlock the full potential of Fujifilm India’s
digital printing solutions in line with
their specific needs.
VM: What plans to push Fujifilm ujifilm
JetPress and the B2 Dry Toner presses
in India?
PK: Fujifilm India is the only PK:
company that has both platforms of B2
press - Toner and digital catering to
different market segments with specific
requirements. The Revoria B2 press is
called the GC 12500 while Jet press
model is 750 S. A jet press kind of a
product is more catered to an offset
printing environment while the GC
12500 is directed towards the Print on
demand market. While Jet press has been around for some
time, we are formally launching the Revoria B2 Press GC 12500
in Drupa this year. I will invite our Indian customers to visit our
booth and check out on both the technologies.
VM: Production printing or Wide Format, what is a stronger ormat, what is a stronger
foothold for Fujifilm in India and why?
PK: Fujifilm India has a very solid MIF base of wide format
printers in India where we have been selling our Acuity range of
products both in roll to roll and flatbed formats. POD is a new
segment that we started 2 years ago and we foresee more
products to launched in both domains. While the focus on Wide
Format Inkjet will be on the high-end segment of Flatbed and
Hybrid machines, the focus in POD will be to expand our base
with newer products across the various speed segments. For
the moment we have limited yet invaluable offerings in POD
space..
VM: In terms of technological advancements, what sets
Fujifilm India’s digital printing solutions apart from competitors in
the Indian market?
PK: What makes Fujifilm India’s digital printing solutions stand out in the Indian market is that we are the only
company that caters to all segment of printing industry. We
have an analogue business where we sell high quality
printing plates that cater largely to the packaging and
commercial printing segments. We also sell PWB films that
caters to manufacturing companies.
In digital printing, we also play in the sign and display
market with products in the WFIJ category. Now we are
slowly expanding into POD (Digital printing) with an ever
increasing product portfolio. Apart from this, we have our
sister company Fujifilm Sericol that manufactures high
quality inks catering to various segments of the printing
industry. Since we have a very elaborate touch point, we
benefit immensely through this cross coordination that work
in tandem with each other trying to understand a customer’s
requirement holistically. We have a resilient commitment to
technological excellence and innovation. Our solutions are
distinguished by their integration of state-of-the-art features,
ensuring superior print quality, efficiency and versatility to
cater to various sectors.
Our continuous investment in
research and development
empowers us to stay ahead of the
curve, introducing breakthrough
products that address the evolving
needs of the market. The result is
a comprehensive suite of printing
solutions that not only meet but
exceed the expectations of
businesses across various
sectors, solidifying Fujifilm’s
position as a leader in the Graphic
Arts landscape.
VM: How is Fujifilm India ujifilm Indiaujifilm India
aligning its digital printing technologies with the increasing
demand for sustainability and eco-friendly practices in the
printing industry?
PK: Fujifilm India is strategically aligning its digital printing
technologies with the rising demand for sustainable and
environment-friendly products. As a result, we are prioritizing
energy efficiency, reduced waste and the use of eco-friendly
inks. Also, we are actively promoting the adoption of
recyclable materials and eco-conscious printing processes..
.
VM: How is Fujifilm India ujifilm Indiaujifilm India
aligning its digital printing technologies with the increasing
demand for sustainability and eco-friendly practices in the
printing industry?
PK: Fujifilm has 2500 Sq Metre of booth area in Hall 8B. Our
offerings will cut into a cross section of products both in the
commercial and industrial space. In the digital print on
demand category there are quite a few launches that will be
showcased including the Revoria B2 press. While we will
also be sharing the portfolio of wide format inkjet space
along with digital devices for packaging. We will also be
showcasing new developments in Plates offering..
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