Pantone, renowned for its expertise in color standards and digital solutions for designers,
has unveiled Pantone 13-1023 Peach Fuzz as the Color of the Year for 2024. This velvety
and gentle peach shade embodies a universal spirit that enriches the mind, body, and soul.
In a time marked by upheaval, our yearning for nurturing, empathy, and compassion grows
more profound, along with our aspirations for a more peaceful future. Pantone 13-1023
Peach Fuzz, a warm and comforting hue, symbolizes our longing for togetherness and the
sense of refuge it brings. It introduces a novel softness, subtly sensual and heartfelt, evoking
feelings of tenderness while communicating messages of care, sharing, community, and
collaboration. This color choice reflects the essence of unity and harmony, inviting
individuals to embrace connection and empathy in an ever-changing world.
Leatrice Eiseman, Executive Director, Pantone Color Institute explains, “A cozy peach hue
softly nestled between pink and orange, Pantone 13-1023 Peach Fuzz brings belonging,
inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering
us a space to be, feel, and heal and to flourish from whether spending time with others or
taking the time to enjoy a moment by ourselves.”
“Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within,
impacting our wellbeing. An idea as much as a feeling, Pantone 13-1023 Peach Fuzz
awakens our senses to the comforting presence of tactility and cocooned warmth” adds
Eiseman.
Pantone 13-1023 Peach Fuzz encapsulates a delicate yet resonant essence, evoking a
contemporary sensibility. While rooted in the human experience of nurturing the mind, body, and soul, it exudes a quiet sophistication and modernity, adding a subtle yet impactful
beauty to the digital realm. This poetic and romantic peach tone carries a vintage allure,
infused with a contemporary ambiance that speaks to the past while embracing present-day
aesthetics.
This introduction of Pantone 13-1023 Peach Fuzz coincides with the 25th anniversary of the
Pantone Color of the Year program. Originating in 1999 with the selection of Pantone 15-
4020 Cerulean Blue by the Pantone Color Institute, the Color of the Year has become a
reflection of the global zeitgeist, capturing the mood and attitude of consumers. Over the
years, this program has evolved into a globally recognized cultural milestone, highlighting
how our global culture expresses itself and reflects through the language of color.
Laurie Pressman, Vice President of the Pantone Color Institute commented, “With this year’s
Pantone Color of the Year 2024, we see an increased focus on community and people
across the world reframing how they want to live and evaluating what is important – that
being the comfort of being close to those we love. The color is one whose warm and
welcoming embrace conveys a message of compassion and whose cozy sensibility brings
people together and enriches the soul.”
“In the spirit of Pantone 13-1023 Peach Fuzz, we reflect back on the last 25 years of the
Pantone Color of the Year program grateful to provide an avenue where designers and color
enthusiasts all over the world can engage in a conversation about color, be inspired by color
and showcase their creativity within their communities. We look forward to continuing this for
many more years to come” he concluded.
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