Prinova Solutions LLP has enhanced its digital printing capabilities with the introduction of
the HP Indigo 6K Brand Protection Plus Digital Press at its facility in Chennai, Tamil Nadu.
This strategic move is driven by the growing demand in the fast-moving consumer goods
(FMCG) sector. The newly introduced digital press is specifically crafted to integrate secure
printing technologies, effectively countering counterfeiting while simultaneously offering highquality
and adaptable custom printing through its single-pass productivity. This development
positions Prinova Solutions to meet the evolving needs of the FMCG industry with cuttingedge
digital printing solutions.
Atul Sonthalia, Partner at Prinova, highlighted the company’s origins with the vision to
address the market gap for short-run packaging solutions. He emphasized the commitment
to providing customers with cutting-edge technology and impeccable service through a
skilled team and top-tier equipment. Sonthalia stated, ‘Our collaboration with HP and
Technova signifies a significant step towards digital and short-run packaging, as well as
brand protection and anti-counterfeit solutions.’
The HP Indigo 6K Brand Protection Plus Digital Press stands out as a comprehensive endto-
end security solution, empowering brands to set themselves apart with exclusive anticounterfeit
labels, flexible packaging, folding cartons, and traceable stamps. This digital
press is particularly tailored to address the counterfeiting challenges faced by brands,
notably in industries such as food and beverage, nutraceuticals, cosmetics, and more.
Designed to enhance traceability on a variety of security substrates, including films and UV
substrates, the press employs a secure black box ecosystem for centralized management.
The HP Indigo Secure system incorporates variable security inks like invisible, fluorescent,
spot colors, and taggant inks. Additionally, it features advanced elements such as QR codes
and digital watermarking, offering a flexible and multi-layered approach to counterfeiting for
printers. This technology ensures that brands can implement robust security measures,
safeguarding their products against unauthorized duplication and protecting consumer trust.
A Appadurai, Country Manager for Indigo and Inkjet Business Solutions at HP India,
acknowledged their role as pioneers in digital press solutions, emphasizing the collaboration
with Technova. He recognized the evolving needs of customers in the rapidly growing digital printing for packaging industry. Appadurai highlighted the HP Indigo 6K Brand Protection
Plus Press as the first of its kind in India, marking a significant milestone in brand protection.
He expressed enthusiasm about witnessing Prinova’s success with this innovative digital
technology.
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