Revitalizing its pioneering campaign that introduced cutting-edge technology to rural India,
Konica Minolta successfully launched a new phase of PrintXpress - Innovation in Print on
December 11, 2023. This initiative extends Konica Minolta's reach to over 93 new cities,
spanning Tier-2, 3, and 4 locations, with the aim of identifying technology and strategy gaps
in the daily operations of print businesses in need of revision and network support. The
unique roadshow is set to attract potential small to medium-sized print businesses across a
vast area, covering over 25 thousand kilometers.
With a focus on creating business touchpoints across diverse geographies, the campaign
deploys two buses that will traverse all four regions of India. This initiative caters to both
direct and indirect channels, in collaboration with partners KMI and Technova. Featuring
Production Print Engines, the campaign buses will conduct live demonstrations showcasing
the advantages of Colour - AccurioPrint C4065 and Monochrome – AccurioPrint 2100,
aiming to provide visitors with firsthand experience of the benefits and potential business
opportunities.
The PrintXpress Roadshow is strategically designed to connect the network of small print
businesses with Konica Minolta's reliable print solutions. Equipped with samples on display,
the campaign buses are embarking on separate routes across the country, highlighting the
functionality of the products in the realms of digital printing and print-on-demand. This
outreach spans towns such as Rohtak, Gorakhpur, Siliguri, Nasik, and Barpeta. Commenting on the beginning of PrintXpress, Katsuhisa Asari, Managing Director, Konica
Minolta Business Solutions India Pvt. Ltd., said, “As leading print solutions provider, we are
highly aware that printing businesses and in-house print departments are expected to
produce impeccable print products within the shortest of deadlines, with changing user
expectations. This is why, we understand the value of bringing in sturdy construction, high
performance, and smart inline finishing options to small and burgeoning print businesses in
India. With this new edition of the PrintXpress campaign, we want to democratize
streamlined workflow processes, to a wide array of print businesses, creative agencies, book
publishers, and commercial printers residing in the cities and towns”.
As part of the ongoing celebration of Konica Minolta's 150-year anniversary, the PrintXpress
campaign serves as a continuation of the earlier "PrintXpress - Innovation in Print"
Campaign from early 2023. The initial campaign successfully spanned 150+ cities, marking
a significant milestone for the company. It garnered in-person attendance from 3000
customers over the course of 5 months, covering an impressive 48000+ kilometers.
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