In a groundbreaking display of innovation, HP India took center stage at the Consumer Electronic Imaging Fair 2024, unveiling its latest advancements in digital printing technology.
The spotlight of the showcase was the state-of-the-art HP Indigo 7K Digital Presses, a
testament to HP’s commitment to pushing the boundaries of photo printing.
India, recognized as the largest market for professional photo printing for HP Indigo,
particularly in wedding photo albums, witnessed a remarkable unveiling of new formats and
features at the fair. HP showcased the capability of the Indigo 7K Digital Presses with live
product demonstrations and experiential zones, providing attendees with an immersive look
into the future of photo printing.
A notable highlight of the event was the introduction of new photo album formats, including
the unique tabloid newspaper for weddings and the everyday wedding album. The promise
of a swift transition from raw photos to a printed album within just 30 minutes underscores
the efficiency and convenience that HP Indigo brings to the industry.
Furthermore, HP introduced expanded sizes of HP Indigo Enlargements, ranging from 20x30
to 40x60, signaling a significant shift in the landscape of professional photo printing. This
expansion caters to the diverse preferences and requirements of photographers and
consumers, reflecting HP’s responsiveness to evolving industry trends.
A Appadurai, country manager, Indigo and inkjet business solutions, HP India said, “At HP,
we recognize that every click captures a unique story, and our commitment to innovation is
centered on enhancing and preserving these narratives. Our revolutionary digital printing
press solutions are meticulously crafted to meet the dynamic needs of the photo and
commercial printing industry. From tear-resistant, waterproof, lightweight pocket albums with
vivid colors to ensure fast turnaround times even during peak seasons, our innovative
products have positively impacted commercial photographers and photo-labs. The latest
advancements showcased at Photo Fair 2024 , introducing cutting-edge printing
technologies and unveiling new sizes and possibilities, exemplify our unwavering dedication
to pushing the boundaries. We eagerly anticipate interacting, learning, and growing with the
photographers who have been the driving force behind the immense success of our
technology at Photo Fair 2024”.
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